909c rejoint le groupe WNP, et devient l'entité Social Media du Groupe : WNP 909.Download the Press Release (in FR)
Since 2010, Orange France, a pioneer in social media communications, created dozens of fan communities. Each one brought to life by their numerous competitions every year.
Let Orange centralize its commercial operations whatever their community or support, while optimizing the participation rates using efficient and rich targeting.
Create a multi-device technological platform enabling them to offer members a broad choice of applications (via SDK), offering (re)activation of User Experiencea using behavioral data and/or Interest Graphs.
15 community Facebook pages.
1200 Facebook boutiques.
More than 200 operations since the end of 2012.
Approx. 50 operators
1 social CRM platform
For the user, Orange Mix is an entertainment platform based on the content proposed by the brand. For Orange, it is a platform for digital communication, interpersonal marketing, commercial activation, social knowledge and collaborative work.
Orange Mix offers multiple contact points to its users: mobile links, fan pages, a search engine, a personal notification center. For both web and mobile, the Orange Mix package represented one of the most important advertising projects on the Facebook platform. It was first developed between January and October 2012.
By accepting the Facebook permissions pop-up for the first time, the user is engaged with the application for the long-term. This means that, if the user so desires, they could participate in dozens of competitions, without ever having to re-accept. For Orange, this is also an efficient optimization of cost per user.
Thanks to social data and its dynamic analysis, Orange learns who its users are, and, more importantly, what they are interested in at that moment. While being internally exploited by Orange, this data also allows an even richer user experience.
Orange's media dimension now integrates a new tool: sending notifications from the App to its users informing them that an operation is available, derived from their past participations or from their interests.
The available platform allows a competition developer, using SDK, to offer their members a homogenous experience from one operation to the next, all the while allowing a free and easily adaptable design along with user support (web, mobile, tablet).
A connected social back-office facilitates the creation of operations: