909c rejoint le groupe WNP, et devient l'entité Social Media du Groupe : WNP 909.Download the Press Release (in FR)
Janssen, the pharmaceutical laboratory of the Johnson & Johnson group is an engaged actor in the fight against illnesses such as AIDS, Cancer, Hepatitis C and Psoriasis.
These are illnesses which are serious, and sometimes unknown to patients and their loved ones, yet affect the greater public profoundly.
Establishing and hosting reference communities to create safe spaces for exchanging information aimed at guiding and supporting those who are sick as well as their loved ones.
Creating communities based on a shared illness, and backing it up with a strong identity. Defining an editorial line, a tone and content examples. Maintaining an editorial calendar and having the content spread through media campaigns on Facebook.
AIDS, a scourge we forgot about, yet which always has been one.
Because the sick need all of our help in order to overcome their illness.
Another look cast upon schizophrenia, without taboo.
A serious and unknown illness, yet one we can avoid and cure
Create useful content daily, hand in hand with Janssen's medical team.
Going beyond the illness by transmitting and encouraging messages which influence our way of life.
Supported by renowned ambassadors of each illness to put further weight and credibility behind our actions.
Which give courage and hope in the fight against illness
For a pharmaceutical laboratory to be present on social media raises some questions of vigilance and responsibility. This means that all user comments are surveilled and are brought to the necessary departmenrt's attention to signal potential cases of pharmacovigilance to the relevant authorities.
Results from each community, such as engagement rates and natural reach percentage, are regularly analysed following the KPI.
Promoting and sustaining these communities also entails offering educational experiences to stimulate awareness. In this sense, we created the operation "A click can save a friend" from the principle that Hepititis C is an illness that people know too little about and that people could be affected by it without knowing.
Each community benefits from unique and scheduled editorial content to enliven its subjects, news, and important events, via rich content such as infographs, educational videos, interviews, etc.
We are proud to have successfully established and hosted reference communities for serious subject matter, such as cancer, where we have seen abnormal results, bypassing the standards seen on social media.